• April 3, 2007

Aflac yesterday launched a 29th commercial featuring its quacking duck and the message: "There's only one Aflac." The latest execution will run on major networks and cable channels such as ABC, CBS, NBC, A&E, CNBC and Discovery.

It shows an employee asking his boss if their company has Aflac while standing at the water cooler. His boss replies that they have "something else." Nearby, a goat representing another insurance company responds "na-a-a-a" when the employee asks whether the insurance plan pays cash like Aflac. The goat is last seen fleeing the building, chased by the Aflac duck.

"This campaign demonstrates that there is only one Aflac and that other insurance policies don't compare to Aflac," says Aflac chairman and CEO Dan Amos. "Aflac pays cash benefits that policyholders can use however they see fit, be it for rent, groceries, or to help replace loss income."

--Judy Warner