Today’s column will be a short one-- but I did want to mention that it’s hard to believe we are less than a month away from the next Email Insider Summit. Taking place May 9 through the 12, at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Fla., the summit builds on the previous two in creating an intimate, relaxed setting where the cream of today’s email professionals can discuss the issues they are facing in privacy, among peers. This is not your Email 101 type event -- not that there is anything wrong with that.
This is also not a proscenium / audience event. What I mean is, there is little to no boundary between those on stage and those in the audience. Everyone is involved in the discussion, and most in the audience eventually appear on stage as well.
And because of the intimacy and the relaxed atmosphere created by the networking events, dinners, and resort setting, problems and issues get discussed that just would not be brought up in a more public setting. There is nothing like discussing business while on the ski slope or the golf course.
There have certainly been other events that take place in resort settings, the well-regarded IMedia events being one. But this is the only series that is focused on a specific topic, which makes it important to any stake holder in the email channel. It even has its own private listserve so the conversation can continue after the event is over.
Unlike some events I’ve attended that seem like they are one vendor pitch after another, the vendors, agencies, and brands are equally represented. with the emphasis on brand marketers and their problems. It is a time for vendors to really hear, in unvarnished language, the pain points that vendors face every day. Much of the content of my articles is inspired directly from the concerns and frustrations that marketers have expressed openly at these forums. And I would say to CEOs out there, this is not the event you want to send your B team to. This is the event you want to attend, if you attend no other.
Be there or be square.