• May 1, 2007

Subway, the world's largest submarine franchise, is launching the Subway Fresh Fit Sweepstakes with Push.tv, a customized full-body training system, and will support it with online banners and e-mail blasts.

Live at subwayfreshbuzz.com/freshfit, the initiative is the next step in the company's promotion of a healthy and active lifestyle and follows the roll-out in March of the Fresh Fit menu. The site will offer exercise videos, which will be updated weekly.

Consumers can enter a sweepstakes there to be eligible to win prizes that include a trip for two to L.A. to train with Push.tv celebrity personal trainers. Other prizes include six-month memberships to Push.tv, popwerpush DVD trio sets, Trek bikes and Subway Fit Evolution T-shirts.

--Nina M. Lentini