Golf is one of the few televised sports containing minimal advertising. Unlike baseball, football, and the worst offender, NASCAR, where ads are positioned in every feasible nook and cranny, golf ads
are limited to small logos on a player's hat or shirt. Until now.
This latest "medium" won't change the way you watch televised golf, but it might catch your eye the next time
you're playing nine holes.
Static Media
Group created non-rotating discs (I prefer the term hubcaps) that attach to the wheels of a golf cart.
The discs are stationary so that Nike ads, for example, won't move around and
around while the cart moves; it remains upright.
If the space is not sponsored, it will bear the logo of the golf course.
Static Media Group currently has a ten-course
network in Atlanta and is rolling out networks in Tampa Bay, Fla.; Houston; and southern California.
There are roughly 70 carts per course with ads, or, for the current
network, 2,800 "cart wheels."
The company claims the ads garner more than 4 million monthly impressions. It charges anywhere from $71,000 for a month-long sponsorship to
$165,000 for a quarterly sponsorship.
In addition, advertisers have the option to display brochures in the Club House and Pro Shop, and apply product decals to the inside windshield of
the golf carts.
Will the next move onto golf courses be NASCAR-themed golf carts? What other untapped resources exist for potential advertisers?