Study: Half Of Online Users Create Or Read UGC

  • May 15, 2007
User-generated content (UGC) has gone mainstream, according to a new report from Internet market consultancy JupiterResearch. Per the firm, in the past month, half of all online users have either created UGC or read items posted by others. In a study titled "User-Generated Content: Strategies for Media Sites," JupiterResearch reports that UGC is now a mainstream activity for millions of consumers.

According to the study, users under the age of 25 are especially active UCGers. Three-quarters of users 18 to 25 are reading or writing UGC, and few of them are passive participants. A third of those over age 55 are participating in UGC as well. Additionally, active users of UGC haven 't abandoned off-line media for online, but they are learning to balance the two.

--Karl Greenberg

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