• by Teresa Buyikian , July 10, 2025

One lucky beer drinker won’t even need to get out of bed to grab his next cold one if he wins Garage Beer’s latest promotion.

The lager brand, owned by football’s most famous brothers Jason and Travis Kelce, has created something beyond the wildest dreams of even the most zealous beer lover: the BeerBed. It’s an actual queen-size bed that serves cold beer without the need to even sit upright.

The prize consists of the BeerBed frame, a new queen size Casper mattress, and a Kegerator that hooks up to the custom headboard tap system.

“The BeerBed is just the latest, dumbest thing we could think of,” Garage Beer’s Corey Smale, vice president of marketing, told Marketing Daily. “That’s a lot of the strategy when we’re trying to entertain our audience: making sure things are absolutely as dumb as possible before we release them into the wild. The fact that we’re going to deliver a bed with tap handles on the headboard hooked up to a kegerator to someone’s house this summer is insane and just more fuel on the fire of chaos we tend to daily."

Garage, which describes its beer as “crisp, uncomplicated,” will award one actual BeerBed to a lucky fan who's part of the group commenting on the related Instagram post or retweeting the brand’s X post.

The Instagram post contains an infomercial-type 15-second short, a longer version of which can be seen here, where a spokesperson and football-jersey-clad friend tout the various attributes of the BeerBed, including “Like a waterbed. Only better. Because it’s not water. It’s beer.” The other exclaims “Why would I ever leave my bed again?” after pouring himself a Garage Beer from the above bed tap.

The spot ends with a twist on the brand’s tagline, “Garage Beer. Beer-Flavored Beer. Beer-Flavored Bed."

The contest runs through July 15.