FTC Urged To Crack Down On Coke/Nestle's Enviga Ads

  • May 22, 2007
The Center for Science in the Public Interest yesterday asked the FTC to take action against Coca-Cola and Nestle for what it calls "unlawful deceptive advertising" for Enviga, a green tea-flavored diet beverage.

At issue is the companies' claim that Enviga burns more calories than the five calories per can it delivers, which, CSPI says, strongly implies weight loss. CSPI is separately suing Coke and Nestlé in federal court on the same issue but says that shouldn't stop the FTC from cracking down immediately on the false advertising.

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