General Mills Places Yoplait In Sponsored TV Show

  • May 25, 2007
General Mills will sponsor WE's "She's Moving In," which premieres in July, with a customized campaign for Yoplait yogurt, which the series' women and designers will partake of during the six half-hour episodes.

"We are always looking for appropriate ways to reach our consumers, and participating with this new show is a good fit with our brand," says David Witt, a Yoplait spokesperson. "We will have Yoplait billboards during commercial breaks with our logo and copy. And the product will be shown in one of the scenes."

"She's Moving In" features couples who have decided to live together and focuses on the design and decor issues they face.

--Nina M. Lentini

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