A Niche of Their Own

Move over, Field & Stream. Take notice, Guns & Ammo. Blogger & Podcaster has arrived. Yes, Web 2.0 auteurs now have their own magazine, courtesy of multimedia publisher Larstan Publishing Inc.

True to the cross-platform zeitgeist, the monthly for “aspiring new media titans” offers simultaneous print, digital and podcast versions, and a Web site that posts syndicated stories daily. Former Microsoft evangelist and über-blogger Robert Scoble was featured on the cover of the launch issue in April. The new June cover sports a trio: Instapundit blogger Glenn Reynolds, marketing guru and blogger Seth Godin, and Michael Geoghegan, CEO of podcasting company GigaVox Media.

The print edition costs $79 a year in the United States and $99 abroad; other content is free.

The idea for Blogger & Podcaster came last year when Larstan was publishing the book Promoting Your Podcast. “When it dawned on me that there’s over 60 million bloggers, and podcasting is growing very quickly, I wondered why isn’t there a magazine for these people,” says Larstan Chief Executive Larry Genkin. He sees it as the blogging trade’s answer to Broadcasting & Cable and Editor & Publisher. With a starting rate base of 20,000, including both online and print subscribers, the magazine so far has drawn advertisers directly linked to the blogosphere including BlogTalkRadio, Blog World Expo and podcast company TalkShoe. Over time, Genkin expects a broader range of marketers to seek out the blogger-influencers that make up its readership — perhaps even presidential candidates.

Not surprisingly, bloggers are already having some fun at the magazine’s expense. A satirical version called Post & Permalink was posted to Flickr by San Francisco designer Mike Monteiro. It shows a fake cover page featuring Six Apart exec Anil Dash and headlines such as “Top 135 Widgets Your Blog Can’t Be Without.”

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