• January 13, 2004

A few months away from its 40th birthday, IEEE Spectrum has revamped its look. The newly redesigned mag will feature a new logo, heavier paper stock, and greater use of photography and illustration. "Readers expect Spectrum's appearance to support the content it delivers: a contemporary, smart, confident design that provides fast access to its critically important information," said editor-in-chief Susan Hassler in a press release.

Read by around 385,000 executives, engineers, and computer scientists every month, IEEE Spectrum's redesign is also intended to spur single-copy sales and lure non-endemic advertisers. "The newly redesigned pages of the magazine offer technology and upscale consumer product and service marketers the opportunity to focus their messages on a precious demographic in an vibrant, thought-provoking environment," publisher Jim Vick said in the release. "It's also going to enhance our non-member subscription marketing program, particularly in newsstand sell-through."