KitchenAid Taps Brand Chief For Social Responsibility Role

  • June 4, 2007
After 12 years running brand marketing for KitchenAid, Brian Maynard is shifting jobs to global director/corporate social responsibility.

Maynard says he will have responsibility for managing the corporation's philanthropic efforts, including Habitat for Humanity. "The decision for the change was a difficult one as I have been marketing KitchenAid for so long that it had become a part of who I am," he says. "Since joining KitchenAid I have had a number of exceedingly memorable experiences (and meals), met some amazing people, traveled almost 1 million miles."

Maynard says he will oversee a program called "Cook for the Cure," which has raised some $5 million for breast cancer research.

"We are searching for a successor for my brand marketing role at KitchenAid," he says. "Until we hire a successor I will continue to have responsibility for KitchenAid brand marketing as well as the new position." In his new job, he will report to Jeff Noel, corporate vice president, Communications and Public Affairs.

--Karl Greenberg

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