Hall watching, I made contact with an old warrior, and it was good. Jerry Gibbons, for 13 years the head of the 4A's in the West, plus three decades of experience running his own shops in San
Francisco (one of which he sold to NW Ayer) and working in San Francisco for DDB and also Dailey, and now a principal in Bay Area consultant A-Team Advisors. I forgive him for living in Northern
California. Anyway, Jerry says come on down to full-service shops. "As soon as the general agencies understand what's happening in the business, they'll be here [at the Conference]." Who, for
instance? Well, Goodby, Wieden, even less than newly minted entities like JWT and Y&R. Right, and Alex Bogusky has a nice little condo in Boulder available if you have some extra cash.