Normally, keynoters addressing industry conferences just tell people how to do a better job – or how to do a better job of buying their products or services. This morning, AOL Vice Chairman Ted
Leonsis went one better, telling attendees at the AAAA’ media conference here how to attain happiness and fulfillment. The advice was not handed down to Leonsis from some guru sitting on a
mountain top, but from some research analysts sitting on a mountain of data gleaned from some studies AOL has conducted among 60,000 consumer households. “It boils down really to five things,â€
Leonsis said, ticking them off: * Relationships * Community * Self Expression * Giving Back * Pursuing A Higher Calling Coincidentally, Leonsis described how the pathway to all of those
elements of happiness could be found via the Internet in general, and AOL in particular. Which made at least one attendee I think the real way to inner happiness and self-fulfillment was to become
the vice chairman of AOL.
