TV cable and broadcast networks haven’t seen any appreciable CPM price hikes in many months - or even years -- now that TV advertisers sense they can hold back money in the upfronts, and still get
their price later in the year. “There is no penalty for buying in the scatter periods,†cable advertising sales executives have whined. Though price hasn’t climbed that much, the good news
comes from the continuous higher ad sales volume seen in the scatter periods of late. So much so that Mel Berning, executive vp of advertising sales and marketing for A&E Networks said: “We’re
all the spot business now.†xxx
