Hollywood, Calif. -- Media ownership can be like your vintage train set in your garage – a leisure pursuit, possibly with some high level crashes. With those diversions, you may not want talk
about the current new media metrics -- not ‘return on investment,’ not ‘monetization,’ not “relevance.†But if you avoid those discussions don’t complain that your media business isn’t
working -- either old, traditional media or new digital media. Shelly Palmer, managing partner of Advanced Media Venture Group, who moderated the early morning OMMA Hollywood panel today called,
“Big Media – Disintermediated,†might have made OMMA organizers cringe a bit with this statement concerning those that refuse those new marketing conversations: “I ask those people to leave
the room now. You don’t have a business -- you have a hobby.†Those marketing tools are more important now than ever, he says -- new locomotives.