Funny anecdotes at the Social Media and search panel I just got out of. Doug Neil from Universal had a bit of mission-critical SEO when it came to promoting its new movie
Knocked Up. In the age-old problem of domain registration, the site KnockedUp.com was already claimed, by an adult site catering to, ah, specific tastes. Go
there if your curiosity is overwhelming, just don't do so at work. Neil said that the company launched a search engine optimization campaign to make sure that when users typed "Knocked Up" into a
Google window, or went looking for the URL for the movie site, they didn't find anything untoward. "It’s very important that we optimize our site and our efforts to make sure that doesn’t happen,"
he said. That's putting it lightly.
