Whenever breakthrough advertising ideas come along there’s generally no shortage of people lining up to take credit for it. That’s the ad biz where lots of players typically touch some part of a
big ad idea. Such was the case for Doritos’ consumer-generated “Crash The Super Bowl†effort, which involved creative shops like Goodby, Silverstein & Partners, and media agency OMD, not to
mention Doritos own, in-house brand team. Turns out, it was none of the above. “If you took a guess at who came up with the ‘Crash The Super Bowl’ campaign, you’d probably be wrong,â€
acknowledged Jason McDonell, director of marketing for the Doritos Brand at Frito-Lay. “It was Millsport, our activation agency.â€
