Yahoo breaks into the hot celebrity gossip category with today's launch of omg! Unilever and Pepsi, through the Pepsi-Lipton Tea Partnership, are the exclusive sponsors, with Lipton White Tea with
Raspberry the featured brand on the site.
Intended as a definitive destination for all things celebrity, omg! (omg.yahoo.com) features news, video, photos, round-the-clock updates
and features from the biggest names in celebrity news. As a representation of the draw of celebrity coverage, Time Inc.'s People.com was the 473rd most trafficked Web site yesterday with an average
10.6 daily page views per visitor, according to Alexa.com.
"Access Hollywood" is omg!'s primary content partner for news and videos, and will provide Yahoo-only exclusives, including first looks
at some of the show's biggest interviews.
Hollywood celebrity photo agency X17 is a photo content partner along with Splash News.
Stacy Reichert, vice president and general manager of the
Pepsi-Lipton Tea Partnership, said through its sponsorship, the brand aims to reach young pop culture fans.
| Celebrity Blog Web Sites Monthly Market Share of US Visits |
|
Rankings for May 2007 |
| Rank | Name |
Domain | Market Share |
| 1 | PerezHilton | www.perezhilton.com | 37.99% |
| 2 | The Superficial |
www.thesuperficial.com | 10.21% |
|
3 | Dlisted | dlisted.blogspot.com | 8.19%
|
| 4 | Just Jared |
www.justjared.com | 7.05% |
| 5 | Egotastic | www.egotastic.com | 6.26% |
| 6 |
Hollywood Tuna | www.hollywoodtuna.com | 5.02% |
| 7 | What Would Tyler Durden Do? |
www.wwtdd.com | 4.19% |
| 8
| PopSugar | www.popsugar.com | 3.85% |
| 9 | IDontLikeYouInThatWay |
www.idontlikeyouinthatway.com | 3.29% |
| 10 | Trent.blogspot.com | trent.blogspot.com | 2.58% |
| 11 | A
Socialite's Life | www.socialitelife.com | 2.35% |
| 12 | Hollywood Rag | www.hollywoodrag.com | 2.19% |
| 13 | Defamer | www.defamer.com | 1.98% |
| 14 | Celebrity-babies.com |
www.celebrity-babies.com | 1.80% |
| 15 | Go Fug Yourself | gofugyourself.typepad.com | 1.55% |
| 16 | Jossip | www.jossip.com | 0.77% |
| 17 | Gone Hollywood | hollywood.outsidethebeltway.com | 0.75% |
| Note: The Hitwise data is
based on a custom category of celebrity blog web sites--17 in total--ranked by U.S. market share of visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample
of 10 million U.S. Internet users. Hitwise ranks over 1 million unique web sites on a daily basis, including sub-domains of larger web sites. Hitwise categorizes web sites into industries on the basis
of subject matter and content, as well as market orientation and competitive context. |
| Source: Hitwise
|
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