Calvin Klein Jeans, Undies Get In Your Face ... In Print

The new fall campaign for Calvin Klein Jeans will be hard to miss. Breaking in August editions, the company plans to run 360 pages in more than 150 magazines in 23 countries. All told, the ads are expected to reach 167 million people, and billboards will appear in 17 cities.

The new campaign employs no online or television components. Ads continue to use U.K. musician Jamie Burke as the frontman, and also feature Dutch model Lara Stone. Burke is the lead guitarist and vocalist for Bloody Social, and debuted as the face of Calvin Klein Jeans in its spring campaign. Stone, who has appeared on the runway for Calvin Klein, is appearing in Calvin Klein ads for the first time.

New ads for Calvin Klein Underwear will break at the same time, featuring Djimon Hounsou, the actor nominated for an Academy Award for his work in "Blood Diamond." It's the first time the brand, launched in 1982, has used an African model in its ad.

Shot by photographer Peter Lindbergh in the Palm Springs desert, the company says the ads were inspired by the imagery of the original Calvin Klein Underwear campaign, shot by photographer Bruce Weber back in the 1980s.

The Calvin Klein brand is owned and marketed by Phillips-Van Heusen Corp. In-house agency CRK Advertising created the campaign. Calvin Klein Jeans is a division of The Warnaco Group Inc.



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