Maidenform Brands Names The VIA Group AOR

  • June 22, 2007
Maidenform Brands, Inc., a global branded marketer of intimate apparel, has selected The VIA Group as its new advertising agency of record effective immediately.

Portland, ME-based VIA will handle advertising, branding, consumer analysis, strategy, and media planning. These focused brand building initiatives will be executed strategically and cost effectively through media distribution venues such as the Internet.

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