With Web video, control over the end-user experience is where reps from media companies and their syndication partner butted heads at OMMA Video on Thursday.
â¬oeNot being [platform]
network agnostic,⬠is the biggest barrier to growth for media companies, said Karin Gilford, VP and GM, Yahoo Entertainment.
â¬oeRemove the restrictions,⬠pleaded Scott
Levine, Director of Product Marketing, AOL Video.
A resounding â¬~NO,â¬" was the answer from Rick Mandler, VP, Digital Media Advertising, Disney - ABC Television Group.
â¬oeAsking us to remove our restrictions,⬠is the biggest problems, Mandler half-joked. â¬oeWe want to syndicate out player. We want a consistent player.â¬
â¬oeI
agree with Rick!⬠said Ron Berryman, Senior Vice President, GM Television Stations, Fox Interactive Media.
â¬oeItâ¬"s about, â¬oeWho controls the advertising,⬠he
said without challenging his piers are Yahoo and AOL directly: â¬oe Sites like YouTube and MySpace are actually very difficult to monetize on.â¬