By legs, though, Eule didn’t necessarily mean the traditional show biz term, though if you have the kind of viral video legs Eule means, you’ll probably get the other kind too: the kind that keep your video popular and highly viewed.
Legs, as it turns out, stands for four key elements that the most successful viral videos have in common: Laugh, Edgy, Gripping, Sexual â€" or the acronym LEGS.
The results were based on a study Dynamic Logic did analyzing consumer reactions to some of the most popular and some not-so-popular viral video ads. What the Big 5 â€" including Ikea’s â€oePig Chase†â€" all had in common said, Eule, was that they made viewers laugh out loud, they contained edgy content, they were gripping, and they had sexual content.