• by Joe Mandese  @mp_joemandese, June 28, 2007

Turns out the search video business has less to do with video and more to do with those little postage stamp size images that accompany their links on a search results page. At least that’s the way a panel of leading video search services put it Thursday afternoon during OMMA Video.

â€oeEveryone thinks we’re in the video business. We’re actually in the thumbnail business,†explained Chase Norlin, CEO of Pixsy, who also offered some suggestions for video publishers looking to optimize their results on video search engine pages.

Norlin said video search is at much the same point that the early Web page engines were early in their evolution, and that publishers are still learning how to optimize.

His suggestions:

1 â€" Make sure your videos contain good, searchable meta data.

2 â€" Contact search companies that are spidering their site to ensure they are crawling their videos and including the right meta data.

3 â€" Video content publishers should be pushing their fees out via RSS as well.