• by February 3, 2004

Wake up, please!

No one has anything to say about the lackluster-ish Super Bowl ads? Or the titilating Super Bowl half-time antics? Hellooooooo. Speak to me. It surely will be interesting to see what AOL can wrest from CBS in the way of make goods. AOL counted on offering the Super Bowl show this week and beyond to its members and surfers coming to it through AOL.com. How do you place a value on the traffic that such an offering would have generated? Traffic and audience matter. Hot content matters even more. Where does the flap go from here?

Meanwhile, speaking of streaming video, Reuters said Reuters.com will offer advertisers new ad products through the redesign of Reuters Television on its sites. Reuters today said that marketers will now be able to place digitized broadcast spots or flash ads in 15-second commercials that precede video clips. Reuters TV also says it will accept 30-second spots and sponsored video. Reuters.com's move to beef up the Reuters TV online video product is similar to MSN's earlier announcement on its MSN Video streaming service. The question is whether advertisers are flocking to these products. MSN's free streaming video is fabulous for web surfers. The more video the better. But can anyone tell me which advertisers have signed up and are loving it?