The $32 billion in first-half online media and marketing deals represented more than 40% of the total deal value in all media and information industries, and has already surpassed the sector's
full-year 2006 results -- $31.8 billion -- by 20%, said the New York-based investment banking firm Jordan Edmiston Group Inc. (JEGI).
Out of 238 separate deals in the online media and
marketing sector -- more than half of all deals in the total media and information industry -- the top 10 transactions alone topped $24 billion.
That was 77% of the sector total -- and 33% of
all media and information deals. Additionally, JEGI pointed out the top five online media and marketing deals -- which included not only Microsoft/aQuantive and Google/DoubleClick, but also
Blackstone/Alliance Data, Silver Lake/Acxiom and Hellman & Friedman/Catalina -- also were among the 10 largest media and information transactions overall.
JEGI analysts said to expect more
consolidation in the future.
"There isn't such a thing as old media anymore," said managing director Tolman Geffs. "There's only diversified media. Every major media company is working hard
to reshape their distribution model to reach new audiences, and that's going to take years to pan out."
Online Media and Marketing Services
Top 10 Transactions,
First Half 2007
| Buyer (Parent) | Seller (Parent) | Price ($Millions)
|
| The Blackstone Group | Alliance Data Systems | 7,687 |
| Microsoft
(1) | aQuantive | 5,732 |
| Google (1) | Double Click (Hellman & Friedman)
| 3,100 |
Silver Lake and
ValueAct Capital | Acxiom Corp. | 2,447 |
| Hellman & Friedman | Catalina Marketing Corp. | 1,700 |
| Providence Equity
Partners | NexTag | 830 (2) |
Vertrue Management;
One Equity Partners;
Oak Investment
Partners;
and Rho Ventures | Vertrue | 800 |
| General Atlantic | Network
Solutions (Najah Cos.
and VeriSign) | 800 (2) |
| Yahoo (1) | Right Media (Redpoint Ventures)
| 680 |
| WPP (1) | 24/7 Real Media | 649 |
Top 10
Online Media & Marketing Services Transactions TOTAL = 24,425
All Online Media and Marketing Services Transactions TOTAL = 31,757
% Top 10 Deals 76.9%
Source:
JEGI Transaction Database
(1) Pending Transaction
(2) Reported estimate of deal value