Peapod Launches Largest Direct Mail Effort

  • July 3, 2007
Skokie, Ill.-based Internet grocer Peapod based has launched its largest direct mail effort to date, sending pieces to more than one million households in its Chicago, Milwaukee, and New England markets.

The direct mail campaign offers discounts on services to customers through the use of promotional codes, which customers could redeem online.

Peapod created the program with InnerWorkings, Inc., a provider of print procurement solutions.

Peapod, a wholly-owned subsidiary of Royal Ahold, is the leading Internet grocer in the country. Currently, Peapod serves 18 U.S. markets, including the metro areas of Chicago, Milwaukee, Boston and Washington, D.C., and suburban New York, and communities in the states of Illinois, Wisconsin, Maryland, Massachusetts, Connecticut, Virginia, Rhode Island and New Jersey.



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