Starcom Wins Sara Lee's Bake-Off

  • February 2, 2004
Sara Lee Corp. Friday consolidated its estimated $200 million media planning and buying account at Starcom U.S.A., one of the food marketer's incumbent media shops. The Martin Agency, Mullen, MPG, OMD, Optimedia and Shahid & Co. had handled parts of the media assignment.
Next story loading loading..