Cadient Group Adds Key Executive

  • July 10, 2007
Pete Dannenfelser joins Cadient Group as vice president/strategic innovation. Cadient is a Philadelphia-based strategic interactive marketing agency serving the health care industry.

Dannenfelser, formerly with Novartis Pharmaceuticals, brings more than 12 years experience in interactive marketing to this position. In this role, Dannenfelser will be responsible for consulting to Cadient's client base on strategic best practices and contributing to Cadient senior management, operations and business development activities.

Prior to his five years at Novartis, Dannenfelser served on both domestic and global marketing teams for Johnson & Johnson Global Pharmaceutical Communications, where he developed and implemented award-winning Internet strategies and tactics for the industry's leading brands.

--Tanya Irwin



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