Medialink Worldwide has announced the upcoming launch of Mediaseed, a content management platform that will allow clients like American Express and Johnson & Johnson to create, distribute and track
their video and rich media content in one dashboard.
The New York-based media management firm developed the platform to help its more than 750 global clients leverage the Web's
newest tools for more effective corporate communications.
This fall, companies will be able to use the Mediaseed dashboard or "control room" to upload videos and choose appropriate distribution
channels across Medialink's network which includes content syndicators like Blinkx and portals like Yahoo and AOL Uncut. The platform will also allow them to track user views on both the Web and TV
through its Teletrax service.
"Clearly public relations professionals are now seeing that video on the Internet is a key target for them," said Laurence Moskowitz, CEO, Medialink. "Footage of
everything from product announcements, to government approvals, to mergers can appear wherever their audiences look."
As more companies use the Web to deliver public relations and corporate
marketing info, Medialink sees a one-stop on- and offline shop as the natural evolution of its broadcast video production and distribution service.
The costs for Mediaseed will vary depending on
how much rich media each client needs to upload and track, the distribution channels each chooses, and the desired level of Medialink consulting on campaign creation and management.