As if the video sharing business wasn't crowded enough already, the French-based Dailymotion has launched a portal tailored just for U.S. viewers.
The U.S. launch is being led by a
new executive team, including Catherine Mullen, former general manager of MTV UK and Ireland and executive vice president of fuse, who will now head international content acquisition and development
initiatives for Dailymotion. In addition, Joy Marcus, former senior vice president of global marketing at Time Warner, has been brought on to lead Dailymotion's U.S. expansion.
Dailymotion has
also recruited a specialized creative and programming team, including Danny Passman, formerly of MTV Networks and a development executive at fuse and VH1, and now Dailymotion's U.S. senior creative
director.
The company's U.S. launch is being accompanied by standard monetization strategies, including contextual banner and in-stream video advertising.
Revenue-sharing agreements are
available to media companies as well as to individual content creators through Dailymotion's MotionMaker program, which is designed to identify and reward popular video contributors.
Benjamin
Bejbaum, co-founder and CEO of Dailymotion, emphasized the power of a devoted community of content contributors.
"We will be taking the lead in nurturing an independent online creative community
through our Motionmaker Program," he said. "We welcome the online community to join the creative revolution with us."
Dailymotion.com already does particularly well with U.S. viewers, drawing more
than 4.7 million video streams in April, according to comScore Video Metrix. The average video streamer at the site viewed more than 10 videos and nearly one hour of video content during the month.
Also, 18- to-34-year-olds represented a significant 37% of Dailymotion's views, according to comScore.