• July 17, 2007

A large-scale marketing campaign will support the July 27 release of "The Simpsons Movie" at Burger King restaurants, and will include a series of television advertising spots featuring a mix of live action and animation, in-restaurant merchandising, custom packaging and presence at consumer events.

In one television spot, the world is literally going yellow as Simpsons aliens Kang and Kodos Simpsonize everything in their path and then report back to a Simpsonized King. In another, Homer can't keep his hands, or his mouth, away from the Ultimate Double Whopper.

On July 29, the No. 00 Burger King Toyota Camry will hit the track debuting a Simpsons paint scheme at the Indianapolis Motor Speedway for the Allstate 400 at the Brickyard.

Burger King restaurants will also have Simpsons-themed bags that will feature coupons for a two-week free trial of Blockbuster Total Access that comes with a $5 BK Crown Card after sign-up and a free Blockbuster Favorites movie rental, good at participating stores.

Burger King already has launched an interactive web site that lets consumers convert digital photos of themselves into personalized, Simpsonized versions of themselves.

BK will also sponsor a traveling Simpsonizer throughout July and August, giving consumers a chance to step inside a photo booth and instantly become Simpsonized. Participants will have the option to immediately print their transformed photo, send it as an e-card or send it to a mobile phone.

In honor of Homer Simpson's notorious appetite for meat and more meat, Burger King will offer the "Ultimate Double Whopper" beginning July 27 for $3.59.

For kids, there will be a series of talking Simpsons toys in every Kids Meal.