Nestle Tour To Give Away Crunch Crisp Bars

  • July 19, 2007
Nestle will pitch its Nestle Crunch Crisp* bar with a summer grassroots tour, "Put a Little Play in Your Day" tour.

The company will give away over half a million coupons redeemable for a single-size bar, distributed during the Tour. Street teams riding a Nestle Crunch Crisp-wrapped car will visit nine cities this summer. At each stop, the teams will run games like hopscotch, four square, and jump ropes all with a school-recess theme.

Nestle will also give away merchandise and dangle prizes, like "V.I.P. coupons" for free bars and a Wii console. The company will also launch

--Karl Greenberg

* Editor's note: The story was amended post-publication.

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