• by Tameka Kee , July 24, 2007

The insights that behavioral data collection and analysis can yield continue to surprise me. Case in point -- Mark Westlake, EVP of Sales and Content for HowStuffWorks said that a significant amount of traffic to the brand's auto pages was routed from religious sites!

Although the data couldn't explain the correlation -- Westlake said that it was enough to inspire some automotive clients to consider advertising alongside religious content. Perhaps that explains Ford Motors' ad partnership with BeliefNet?