Zap2it Offers Nets Online Sponsorships

Seeking to move beyond banners and other traditional real estate, a popular TV info site is offering networks sponsorship opportunities within the scheduling grids it publishes.

Zap2it's "Show Sponsorship" option allows marketers to highlight a specific listing for a program and run an accompanying ad next to the schedule.

Zap2it, part of the Tribune Company, refers to it as "a high-impact tune-in message." The ad that would accompany a highlighted "grid cell" can include video, as well as more in-depth info on the show.

The Web site competes with an array of online TV sites, from TVGuide.com to a seemingly endless line of blogs.

"The Show Sponsorship was specifically developed to meet the needs of network advertisers for whom setting their programming apart in a sea of choices and driving sampling is a constant challenge," the company said.

Zap2it says it reaches an average of 2.7 million unique visitors a month.

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