• July 26, 2007

"Simpsons" product sales in the dozen U.S. and Canadian 7-Eleven stores that have been converted to Kwik-E-Marts to promote "The Simpsons Movie" have doubled.

An ABC News report says the stores have sold nearly 1 million pink "Sprinklicious" doughnuts (a Homer Simpson fave) as well as more than 1 million cans of Buzz Cola and even more cups of Squishee frozen drinks (formerly known as Slurpees).

The 7-Eleven Kwik-E-Mart near New York's Times Square ran out of KrustyO's cereal by midday on the first day of "Simpsons" sales three weeks ago.

In total, nearly 4 million units of "Simpsons" merchandise have been sold so far, 7-Eleven told ABC News.

Overall, however, the promotion has not changed the company's sales since only 12 of its 6,000 stores were re-branded.