PGA Tags Royal Bank of Scotland As 'Patron' Sponsor

  • August 1, 2007
The Royal Bank of Scotland (RBS) Group has signed on to become the first PGA of America Official Patron, the highest level of partnership and designation ever granted by the world's largest working sports organization.

The program is designed to uniquely position each patron within the $62 billion-a-year golf industry and become a category-exclusive provider of products and services to The PGA of America, its more than 28,000 professionals, top industry executives and golf consumers worldwide. Each PGA Official Patron is recognized with marketing exposure at the PGA's highest-profile Championships.

Among the activities and sponsorship opportunities that RBS will have in the program are serving as the exclusive presenting sponsor of the PGA Championship History Exhibit, which will be making its first on-site debut at the PGA Championship, Aug. 6-12, at Southern Hills Country Club in Tulsa, Okla.

RBS will also serve as a co-presenting sponsor of PGA Play Golf America Days, and at similar activities that incorporate the PGA Professional brand of golf instruction in key financial centers and markets in advance of PGA Championships and Ryder Cups. RBS will also support the PGA Championship, Ryder Cup and PGA Grand Slam of Golf through substantial media commitments.

--Tanya Irwin

advertisement

advertisement

Next story loading loading..