• by David Goetzl  @dgoetzl, August 9, 2007

Leo Burnett's below-the-line Arc Worldwide unit has landed an in-store marketing assignment from cable operator Comcast.

While its services are mostly sold though other channels, Comcast is looking to boost its visibility in stores, particularly electronics retailers, where consumers may purchase the hardware--TVs, computers and phones--that use its voice, video and data offerings, according to the companies.

Arc, part of Publicis Groupe, specializes in promotional and in-store marketing, among other nontraditional tactics. Publicis CEO Maurice Levy cited the new business win as an example of improving results at Burnett on a recent conference call.

The shop's work is expected to carry the "It's Comcastic" tagline that's part of the cable operator's traditional efforts. Those will continue to be handled by Goodby Silverstein.