• by Jack Loechner , Staff Writer @mp_research, April 30, 2002

Streaming Radio Flat This Week

MeasureCast, Inc. reports that during the week of April 15, the MeasureCast Internet Radio Listening Index remained essentially flat, losing less than one-half of one percent. Since Jan. 6, 2002, the index has risen 98 percent. And since January 2001, the index has increased 561 percent.

Demographic Highlights for the Week of April 15-21 include:
- 75% of all listening occurred between 5 a.m. and 5 p.m. Pacific time
- 11% of the week’s Internet radio listening took place over the weekend.
- The peak listening day was Thursday, April 18, with 19% of all listening occurring this day.
- 27% of Internet radio listeners were between the ages of 25 and 34.
- 56% were younger than 35, 29% were younger than 25, and 7% were older than 55.
- In the U.S., 34% of listeners reside in the South; 28% live in the West.
- 69% of listeners were men; 31% were women.
- Top streaming nations include the United States, the United Kingdom, Canada, Japan and Mexico.

Top 10 Internet Radio Networks (Monday, April 15, 2002 - Sunday, April 21, 2002)

	Network	Cume Listeners*
1	Clear Channel Worldwide	272,361
2	Radio Free Virgin	163,352
3	Warp Radio	119,813
4	StreamAudio	97,817
5	Virgin Radio	91,316
6	Internet Radio, Inc.	145,456
7	SurferNETWORK	43,611
8	Public Interactive	49,621
9	New York Times – WQXR	28,709
10	KING-FM	21,879

* Cume Listeners is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period.

Find out more here.