• by Staff Writers , September 6, 2007

Marketers challenge users with Web-based competitions.

* WINNER *
A&E
The Sopranos A&E Connection Game

Pamela Krawczyk, Consumer Promotions Coordinator, A&E; Guy Slattery, Senior Vice President, Marketing; Lori Peterzell, Vice President, Marketing; Stacy Krusch, Director, Strategic Alliances & Consumer Promotion; Dan Silberman, Vice President, Publicity Civic Entertainment Group; Stuart Ruderfer and David Cohn, CEOs; Seth Grossbard, Sr. Project Manager; Sarah Swanson, Project Manager, area/code; Kevin Slavin, Managing Director; Frank Lantz, Creative Director; Kati London, Project Manager

There's money under Tony's bathrobe. The cross-platform Sopranos A&E Connection game combined fantasy sports and advertising. The A&E Network extended live broadcasts of The Sopranos to the Web by allowing watchers to participate in real-time. Players collected icons of Sopranos characters and objects at the Web site, SuitcaseOfCash.com. They could photograph the ads and send them to their cell phones. Using Mobot technology, the ads were converted to game pieces. Players competed for points by arranging their collection pieces based on predicted events in the episode.

RDA INTERNATIONAL
Nivea for Men Up 4 Anything Dream Week contest

Gaya Hiremath and Kristy Rothenberger, Account Executives; Jason Milano and John Washburn, Creative Directors; Alana Benvenuto, Group Account Director; Joe Tao and Brian Urquart, Project Managers; Steve Nowicki, Technical Director; Joe Venezia, Director of Marketing, Nivea for Men Bathcare and New Products; Carolyn Vermeer, Product Manager, Nivea for Men/Curad

Targeting the active, 20-something male for its Hydro Gel product, Nivea for Men partnered with Maxim, Rolling Stone and ESPN for the Up 4 Anything campaign. The campaign promotes a thrill-seeking lifestyle enhanced with rejuvenating lotion. The Up 4 Anything Dream Week contest combines elements of reality TV competition and online video, in hopes of netting today's Dan Ocean a dream prize: week's use of a private jet, gambling in Las Vegas, breakfast in bed served by Maxim models, and sports packages furnished by ESPN.

TMX COMMUNICATIONS
LG National Texting Championship

Maria Amjed, Marketing Coordinator; Chris Cashdollar, Creative Director; Andy McDonald, Art Director; Michael Mayton, Jon Elison, Michael Johnson, Designers; Amanda Ponzek, Copywriter; Hari Kolluri, Database Manager; Neelima Guttikonda, Lead Developer; Archana Velagapudi, Developer; Andrea Pie, Project Manager; David Papa, Producer

With a thumb on the keypad crowd, TMX Communications created a page for the National Texting Championship at LifeWithLG.com, which targets the 18-25 demographic. At the event, contestants with LG enV and V mobile phones competed to text phrases in the shortest amount of time for prizes and cash. TMX also handled the collection of entrant data.