• by Joe Mandese , September 24, 2007

Mirosoft. Sony. Nintendo. Is hardware giant IBM thinking about a foray into the video game marketplace? It sure sounded that way when IBM Vice President-Marketing and Strategy Worldwide Ernest Legrand was asked during the OMMA New York conference what area of consumer behavior IBM is most interested in.

 

â€oeWe are very impressed with what the gaming industry is doing. The way they know there customers. It is amazing,†Legrand said, adding. â€oeWe really want to leverage it. And we are. We tried to do some partnerships with people in the gaming industry.â€