Commentary

Open Source Marketing

Coke's Shane Steele: How do we redefine CRM? We have a new world where we can engage in a dialogue. It goes beyond just sign-ups, but to an ongoing platform.

Unilever's Babs Rangaiah: Optimizing campaigns by pushing it. By creating campaigns to get into people's lives, it keeps going. We're recognizing size and scale of social. You'll see a lot of interesting things in the coming months.

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