Coke's Shane Steele: How do we redefine CRM? We have a new world where we can engage in a dialogue. It goes beyond just sign-ups, but to an ongoing platform.
Unilever's Babs Rangaiah:
Optimizing campaigns by pushing it. By creating campaigns to get into people's lives, it keeps going. We're recognizing size and scale of social. You'll see a lot of interesting things in the coming
About the Author
Laurie Petersen is a writer, editor, content strategist and event organizer based in Hoboken, NJ. She is a former executive editor of MediaPost and ADWEEK's Marketing Week.