Tim Hanlan says media planning is dead! â¬¦ Wait, not exactly. Itâ¬"s just that, â¬oePlans donâ¬"t mean anything unless theyâ¬"re executable,â¬ he says.
â¬oeIn a world when ads can be compiled on the flyâ¬¦ buying and planning have to be fused together,â¬ according to Hanlan.
In the digital age, the process must â¬oeongoing, iterative, optimizable.â¬ That he did say.