Commentary

What's The Value Of A Widget?

Panelist 1: Do you guys have brands asking you to create widgets for them? Panelist 2: All the time.

Panelist 1: Do you do it for them? Panelist 2: We don't do that. That's where we get into trouble. We have just 20 people in house, and the manpower it would take to do what they ask is not worth it. Panelist 3: Yes, they want to pay nothing for them -- and sometimes want they want is not worth it.

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