A quartet of digital creatives had an opportunity to play their favorite game Tuesday afternoon: Bash the algorithm(!), and the thought that computer code might be or become better at reaching and
engaging consumers than narrative advertising.
â€oeAlgorithms don’t forward to their friends,†said Ty Montague, Executive Creative Director, JWT.
â€oeThey don’t appreciate stories.â€
â€oeNo one will ever replace the need for great storytelling,†he added.
â€oeTechnology makes it possible, but at the end of the day there’s a human hand involved.â€
Seconded Peter Nicholson, Partner, Chief Creative Officer,
Deutsch New York: â€oeStories really get in touch with humanity in a way that can really make you react.â€