P&G's New Concept: Dish Soap AND Air Freshener

  • September 27, 2007
Betting that there's no slowdown yet in America's passion for air fresheners, Procter & Gamble is launching Dawn Simple Pleasures, which it says is the first dish care product that combines dish liquid and air freshener in a dual-compartment bottle.

The product is available in Water Lily & Jasmine, Apple & Pear and Lemon & Tangerine. P&G has had success with scented versions of its Tide and Gain detergents, as well.

--Sarah Mahoney

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