Betting that there's no slowdown yet in America's passion for air fresheners, Procter & Gamble is launching Dawn Simple Pleasures, which it says is the first dish care product that combines dish
liquid and air freshener in a dual-compartment bottle.
The product is available in Water Lily & Jasmine, Apple & Pear and Lemon & Tangerine. P&G has had success with scented versions of
its Tide and Gain detergents, as well.