• by Karlene Lukovitz  @KLmarketdaily, October 12, 2007

The most recent survey results from Mediamark Research Inc. (MRI) relating to Baby Boomers may not thrill liberal political candidates.

Over half--55%--of those born between 1946 and 1964 report that they have voted in a federal, state or local election during the past 12 months, making them 22% more likely to do so than the general adult population, according to "BoomerView" generational segments data within MRI's Spring 07 "Survey of the American Consumer."

Boomers are also 21% more likely than adults as a whole to have signed a petition in the past year (21.7% report having done so) and 11% more likely to say that "preserving the environment is a very important guiding principle in their lives" (40.7% affirmed this is important).

However, Boomers are slightly (-2%) less likely than the overall adult population to say that they consider themselves "somewhat or very liberal, politically" (15.5% of Boomers describe themselves that way).

Other findings about Boomers, especially as they differentiate from adults as a whole:

* 35.6% report living in a household that owns or leases at least three vehicles (31% more likely than the overall adult population).

* 30.8% did home remodeling during the last 12 months (21% more likely).

* Only 18.1% carry disability insurance--yet, this means Boomers are 45% more likely to carry disability coverage than adults overall.

* 76.8% say that they do personally carry some medical, hospital or accident insurance (6% more likely than adults overall). However, this obviously means that 23%, or nearly one-quarter, of Boomers may be unprotected in the event of a medical crisis.

* 41% have played the lottery in the past 12 months (18% more likely).

* They are 5% less likely than adults in general to believe that they will be better off financially in the next 12 months than they are now (39.1% of Boomers do believe they'll be better off).

* 42.4% exercise at least two times per week (2% more likely).

* Nearly 14% own a giant-screen (42" or larger) TV (10% more likely).

* 41% believe that "there's too much sex on television" (5% more likely).

* 40% report that they "like to do new things" (5% more likely).