Dressed all in black, Gore was clearly the rock star of this gathering.
He delivered an unabashed welcome to all advertisers to try out Current's brand of viewer-created advertising messages (VCams), Gore proved funny, self-deprecating, and awash in statistics about the Current reach with the youth demo and observations that its viewers prefer Vcams over traditional spots by 9 to 1.
Current's platform, Gore maintained, gives advertisers the best of both worlds: brand control and zero production costs. When Current issues a "brief" for viewer-generated ads, those selected get $1,000. The marketer makes the final decision. Meanwhile, advertisers who like their spots enough to spread them beyond Current pay the creator $50K.
Among the one-liners he got off: "I'm a recovering politician ... on about step 9."
Outside the Ballroom, he declined my direct question about whether he would run.
Pity the guys from Liberty Mutual, insurance marketers having to follow ......