Amazon is one of the online retailing greats -- growing from its humble beginnings in 1995 as a book reseller, to a juggernaut that sells electronics, groceries and now challenges Apple for the sale
of MP3s. But Amazon is also the perfect example of a company leveraging the "content is king" SEO mantra for stellar benefits.
Matt McGee notes that all this tagged, indexed content
is what makes Amazon rank so highly for search terms like "apple macbook white" --and argues that the company is the "SEO-smartest retailer online." While many search marketers may not have clients
with Amazon's scope - it's always beneficial to see search best practices in action.
Read the whole story at Small Business SEM »