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MSN Improves Local Search

Erick Schonfeld notes that increased competition in the mapping space has spurred the online giants to launch a number of innovative map-based tools.

In the past few months Yahoo, Google and even MapQuest have upgraded their map personalization and visualization features -- and now Microsoft has stepped up to the plate with changes to its Live Search Maps.

Live Search Maps driving directions are more intuitive, giving users the option of skipping info on the first few turns (and allowing them to start from the closest major highway, for example), as well as landmarks to know when they've driven too far.

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