P&G won the African-American category for "Olay Definity." The agency behind the campaign was Burrell Communications.
Pepsi took the Hispanic category for Sierra Mist, created with Dieste, Harmel & Partners.
Toyota Motor Sales won the Campaign With Significant Results for Toyota Yaris. The agency partner was Conill Advertising.
Anheuser-Busch won the General Market category for Bud Light, with agency partner Latin Works.
The California Department of Health took the Asian category for Anti-Smoking. IW Group was the agency partner.
--Nina M. Lentini